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‘Real-Life’ Marketing: From Storytelling to Storybuilding
Marketers have long known the power of storytelling, but the convergence of media, technology and data is fueling a new era of tech-drivencreativity—an era of Storybuilding. Storybuilding is...
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DmexcoTV: John Sheehy on collaborating with clients
SMG’s John Sheehy, President-Global Operations, sat down with dmexco TV while in Cologne, Germany, this week. Among other topics, they discussed how to create collaborative relationships with clients:...
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SMG’s Sheehy, CNET’s Cooley on ‘What’s Next’ in Tech, Advertising
SMG’s John Sheehy, President-Global Operations, and Brian Cooley, Editor at Large at CNET, sat down for a main stage “fireside chat” on the future of advertising and tech, discussing everything from...
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In Case You Missed It: SMG’s Key Conversations at Dmexco 2014
It was a fantastic week on the ground in Cologne, Germany, at dmexco, where companies from around the globe gathered to discuss what’s next in digital marketing, technology and consumer behavior. SMG...
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Talk of the Town: SMG Drives Dmexco Social Media Activity
Starcom MediaVest Group scored a social media slam dunk this week at dmexco, the international digital marketing exposition and conference held in Cologne, Germany. According to results released...
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Video: ‘MakeNextNow: Future Trends’ session at Dmexco 2014
Last week at dmexco in Cologne, Germany, SMG’s Matt Kain, EVP, Global Network Client Operations, was joined in the “MakeNextNow: Future Trends” session by moderator Kelly Liyakasa, associate editor at...
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Media Agencies: Own Your Audience, Own Your Power
In a column posted today on Marketing Magazine’s website, Rajesh Mahtani, SMG’s head of strategy and growth Southeast Asia, writes: “Media agencies have always made various investments to...
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How technology is changing the the playing field for marketers
By Bruce Neve, CEO, Starcom MediaVest Group Canada Sorry dad, but how did you watch those single-camera, one-dimensional games with a couple of talking heads? Graphics consisted of maybe a magic marker...
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Innovating in times of instability
By John Antoniades (@John_Antoniades), CEO, SMG MENA The Middle East and North Africa region spans a host of countries from Morocco to the United Arab Emirates and is home to more than 380 million...
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Trends & Insights from Code Conference
Code Conference is one of the most influential annual events in the technology and media community. The flagship event from influential new-establishment media site Re/Code has established itself as...
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SMG’s Laura Desmond speaks at Vanity Fair summit
Starcom Mediavest Group Global CEO Laura Desmond was among the “titans of technology, politics, business and media” who took the stage at the Vanity Fair New Establishment Summit, held October 5-6 in...
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3 retail trends to watch this holiday shopping season
By: Lisa Bradner, SVP, Managing Director at Starcom USA It’s October, which means that, according to the National Retail Federation (NRF), four in ten people reading this have already begun shopping...
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